The cable network SyFy is prepared to launch their own gaming company using social networks as the platform. The worldwide market for social media games is estimated to reach $6.1 billion in 2011, and is projected to rise to $12.1 billion by 2014, so it makes sense for networks to tie in their original programming with these games.
Syfy Ventures announced it is entering the growing social games space by launching its first ever publishing business under the Syfy Games banner.
Available initially on Facebook in the United States — with further expansion onto other social networks and platforms in Syfy territories worldwide — the suite of high quality games, completely sponsorable, will embrace the sci-fi, fantasy, paranormal, action/adventure, and superhero genres, ranging from original content to games based upon Syfy programming. The first round of games is scheduled for launch later this year.
Marking another first for the channel, Syfy Games will serve as the exclusive publisher of these games in all markets. Syfy Games will work with a select group of independent game developers to bring their concepts to market and establish strong franchises. Syfy Games will also have the opportunity to grow these properties onto other game platforms, and onto Syfy’s adjacent television, motion picture, and digital platforms.
Well, it sounds like a good idea in theory but in practice it will just be another app I have to block in Facebook.