Google Officially Launches Google TV

Google TV is a platform that combines your current TV programming and the open web into a single, seamless entertainment experience. Basically, it is software that will be available on smart TVs and set top boxes. It aims to deliver the same time of functionality as other set top boxes from Roku, Apple, and Boxee.

One of our goals with Google TV is to finally open up the living room and enable new innovation from content creators, programmers, developers and advertisers. By bringing Google Chrome and access to the entire Internet, you can easily navigate to thousands of websites to watch your favorite web videos, play Flash games, view photos, read movie reviews or chat with friends—all on the big screen.

They are also partnering with several content providers for the software/service.

  • Turner Broadcasting has been hard at work optimizing some of their most popular websites for viewing on Google TV, including TBS, TNT, CNN, Cartoon Network and Adult Swim, available anytime through Google TV.
  • NBC Universal has collaborated with Google TV to bring CNBC Real-Time, an application that allows you to track your favorite stocks and access news feeds while enjoying the best financial news from CNBC directly on the TV screen.
  • HBO will bring access to hundreds of hours of programming to Google TV with HBO GO. Authenticated subscribers will soon be able to access all of their favorite HBO content on-demand in an enhanced website for Google TV.
  • NBA has built NBA Game Time, an application that lets you follow game scores in real-time and catch up on the latest highlights from your favorite team in HD.

Watch a quick video overview below.

From the looks of it, it could be a great competitor to the Apple TV, Roku players, and Boxee box. The question is, will TV and set top box manufacturers hobble the software on their systems like many phone manufacturers have done with Android? Time will tell.

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