Hulu announced that it is dropping the monthly subscription price from $9.99 a month to $7.99 a month for it’s launch. This is not surprising considering they are facing stiff competition with Netflix.
Hulu CEO Jason Kilar said that the company would give credits to those users who had already subscribed for $9.99, and moving forward, new users will be paying only $7.99. New customers will also get a free week trial before they get charged, and existing subscribers will get two free weeks.
In addition to the price drop, Hulu and Roku also announced that Hulu Plus is now available on all new and existing Roku boxes. The companies said that this was coming, so it’s not a huge surprise, but Hulu undoubtedly planned its official launch of the service to coincide with its appearance on Roku (which is giving away one free month of Hulu Plus with the purchase of a new device). The company said that its apps for the PlayStation 3, iPad, iPhone, iPod touch, and Samsung would also get an update within the next week.
The problem with Hulu Plus is that not all programming available on free Hulu is available on Hulu Plus. Licensing issues prevent some content from being shown on anything other than computers. Not only that, but you still have to sit through ads even if you pay. Netflix does not do that.
So now that Hulu Plus is $2 a month cheaper, will you subscribe? For it to be worth it to me, they need to lift content-to-device restrictions. Then, it would be worth it.